Press Kit
Background, facts and assets for journalists writing about IALM.
Welcome to the Institute for Advanced Learning & Metacognition’s digital press kit, where you will find images and information about the Institute and its mission, its Director, researchers and resources available to journalists and members of the press.
For any further information, please contact Fabian Lord, Director, at +44 (0)1772 628745 or [email protected].
OUR MISSION: To advance the science and practice of learning by uniting research and practice, building a professional community, and championing effective, evidence-informed learning for the public benefit.
OUR VISION: A world in which everyone understands how to learn — and is empowered to reach their full potential.
OUR VALUES: Our values describe what we stand for and how we work — with one another, with our members, and with the wider world.
- Rigour. We hold ourselves to high standards. Our work is evidence-informed, intellectually honest and carefully reasoned, because credible insight is the foundation of everything we offer.
- Reflection. We believe in the power of the deliberate pause — the moment of thought that turns information into understanding. We bring that same reflective, self-aware approach to our own work, always willing to question, learn and improve.
- Collaboration. We achieve more together than apart. We bring researchers and practitioners into partnership, value diverse perspectives, and build a community in which knowledge is shared generously.
- Inclusion. We believe effective learning should widen opportunity, not narrow it. We are committed to making our work accessible and to serving learners of every age, background and circumstance.
- Impact. We are not interested in knowledge for its own sake alone. We measure our success by the difference we make — to learners, to educators and to the wider world — and we are determined to turn understanding into meaningful, lasting change.
The Institute for Advanced Learning and Metacognition (IALM) exists to deepen our understanding of how people learn, and to put that understanding to work where it matters most.
The Institute is a UK-registered educational charity (no. 1189445). Its purpose, as set out in their governing document, is to advance education and training for the public benefit. In practice, this means bridging the gap between research and real-world practice: connecting the people who study learning with the people who shape it every day, in classrooms, lecture halls, training rooms and beyond.
Too often, valuable insight into how learning works remains locked within academic literature, while educators and learners are left without the tools to apply it. The Institute brings these worlds together, uniting researchers, students, educators, practitioners, policymakers and organisations around a shared commitment to improving how people learn. The Institute operates a Bursary & 2 Scholarship schemes, removing barriers for those who face them, supporting talented people to reach further, and celebrating exceptional achievement in the field of learning.
Full name: Institute for Advanced Learning and Metacognition (IALM)
Status: UK-registered educational charity, no. 1189445
More information: About the IALM
TAGLINE: Advancing the Science of Learning
PRIMARY HASHTAG: #LearningReimagined
For images of the IALM Director and current Trustees and Emeriti or recent images from the Institute events, please contact +44 (0)1772 628745 or [email protected].
To enquire about permission to publish archival images related to the Institute or its Trustees and Emeriti, please contact +44 (0)1772 628745 or [email protected].
A mark with meaning.
Our logo is more than an identity — it reflects the idea at the very heart of our work. Look closely at the letter 'A' and you will notice that its crossbar does not run all the way across. This is deliberate. We call it the Deliberate Pause.
That small, interrupted space represents the moment of reflection that sits at the centre of metacognition: the pause between receiving information and truly understanding it. It is the instant in which learning becomes conscious — when we stop, think about our own thinking, and turn experience into genuine understanding.
"The pause is not a gap in learning — it is where the most important learning happens."
It is a reminder of something we believe deeply: that in advanced learning, progress is not created by speed alone. Real understanding is built through deliberate thought, self-awareness and reflection.
Our logo and digital brand assets are available for editorial use. Please use them unaltered and in line with our Brand Guidelines.
You can download our logo and other digital assets from our Brand Asset library.
Brand & Identity Standards
This brand guide exists to protect something valuable: the impression IALM leaves each time our name appears. A research institute earns trust slowly, through rigour and reliability. Our visual identity should do the same work — signalling seriousness, intelligence and care before a single word is read.
Download our brand guide
Media enquiries
For press enquiries about our work, to request an interview with a spokesperson, or for an expert comment on learning, metacognition or education, please contact us at [email protected] or telephone +44 (0)1772 628745, and we will respond as quickly as we can.