The Logo

Our logo is a horizontal lockup in two parts: the lettermark (IALM) and the descriptor (the full institute name), divided by a fine vertical rule. Together they form the primary signature — the preferred expression of the brand wherever space allows.

• Lettermark — the four letters IALM, set in a custom geometric form carrying the Deliberate Pause. May stand alone where the Institute is already established.
• Divider rule — a fine vertical hairline that separates without dividing, a quiet hinge between name and meaning.
• Descriptor — the full institute name set in two lines, always used from the master artwork supplied. Never reset, recoloured or re-spaced.

What Never to Do

The logo’s integrity depends on consistency. The artwork is final: never alter, redraw or embellish it. These are the most common errors, and each one weakens recognition.

• Do not stretch, condense or distort the proportions.
• Do not recolour the wordmark or change the teal accent.
• Do not rotate, tilt or set the logo on an angle.
• Do not add shadows, glows, bevels or other effects.
• Do not place the logo on busy or low-contrast backgrounds.
• Do not re-typeset the wordmark in another font.
• Do not use the full-colour logo on dark backgrounds — use the inverted version instead.
• Do not outline, hollow out or apply gradients to the letters.

The golden rule: if a use is not shown as approved, treat it as not permitted. When in doubt, use the master artwork at full colour, unaltered, with generous clear space.

Colour Palette

Two colours define IALM. Institute Navy is the voice of the brand — authoritative, scholarly, calm. Pause Teal is its single, deliberate accent — the colour of reflection.

• Institute Navy#133361 — Primary
• Pause Teal#4BACB9 — Accent
• Ink#10233F — Long-form text
• Slate#5A6B82 — Secondary text
• Mist#D7DEE7 — Rules & lines
• Paper#F2F5F8 — Panels
• Teal Wash#EAF5F6 — Highlights
• Teal Deep#2F8C99 — Teal on white

Download Our Logos

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